Trimble marketing transformation

Trimble is a global construction technology company with products that connect the physical and digital worlds and create a better way for customers to get hard work done. As a leader of the pack, the company needed to up the ante on its marketing presence to showcase its innovative AI-powered solutions in a new way.

As a consultant for PwC, the firm hired to take Trimble's marketing from good to great, I conducted thorough, data-driven discovery to develop campaigns and messages that resonated with select targeted audiences and brought the new marketing strategy to life. I wrote simple, compelling copy for SEO-optimized webpages, landing pages, emails, social media, paid ads, and more, and offered expertise on creative and brand best practices, trends, and strategies.