A brand storyteller, creative problem-solver, and senior copywriter.
CV
Professional summary
I’m a versatile, visionary, and collaborative creative leader with expertise in elevating brands through the power of strategic storytelling. With a unique blend of strategic thinking and creative flair, I’m trusted by cross-functional teams and executive leaders alike to create breakthrough ideas and craft messages that set brands apart, drive results, and engage people in meaningful ways. Whether you need top-notch, captivating copy for a simple need or are looking for a creative strategy for solving your most complex problems, I’d love to work with you.
Skills
Copywriting Content Strategy Campaign Ideation and Execution Branding Concepting Brand Voice Brand Messaging Creative Strategy Verbal Identity Creative Direction Brand Strategy Naming B2B Tech Marketing B2C Marketing Brand Positioning Content Design UX/UI Copywriting Website Copywriting SEO Optimization Collaboration Leadership Empathy Curiosity Pragmatism Positivity
Recent work experience
Independent Professional
Creative Director, Copywriter, Brand Messaging Strategist
I help B2B and B2C brands of all sizes break through the noise, connect with their audiences, and position themselves for growth through the power of strategic storytelling. Clients include PwC, Trimble, Salesforce, Adobe, Synchrony Bank, Aetna, 120Water, Hobas Pipe, ExxonMobil, and more.
UKG
Associate Creative Director, Principal Copywriter
As a creative leader, ideator, and head copywriter for the in-house creative team, I helped a variety of internal clients and senior leaders achieve their goals through strategically crafted creative experiences across a variety of channels.
Citrix
Principal Brand Copywriter, Editor, and Brand Voice Lead
Created and nurtured a fresh brand voice that set Citrix apart from its competitors while guiding employees and agency partners to express it. Through a combination of brand messaging, guidelines, creative direction, and strategic copywriting, I helped teams create powerful stories that built brand affinity and connected with audiences.
Tribune Publishing
Managing Editor
Managed a team of 20+ freelancers, reporters and copy editors, creative-directed monthly and special themed issues that boosted readership and advertising revenue, and told stories that informed and inspired the parent and caregiver community of South Florida.
Education
University of Florida
Bachelor's Degree, College of Journalism and Communications
What it’s like to work with me
“Her ability to blend creativity with strategic thinking is her biggest superpower. Kyara has the rare talent and ability to take complicated concepts and create simple and impactful messaging.”
Matt Dowling, Product Marketing Manager, UKG
“Kyara is a curious and talented creative thinker who brings a passion and energy to any project she works on. While she worked for my team her ability to continually surface the needs of the client and then turn that into actionable creative concepts and writing led to some of our best lead generation and brand work.”
Ken Volk, VP, Creative Experiences, UKG
“Kyara has an innate ability to take a vague idea and turn it into a tangible, well-executed project. She conceptualizes compelling ideas and has the skills to translate them into impactful, finished products. What I love about Kyara most is that she’s a great person and always a pleasure to work with. She brings a positive attitude to the team, fostering a collaborative and creative work environment. ”
Tracy Sanford, Principal Content Strategist, ShareFile
“Kyara is a super-talented person who has an amazing ability to create content that truly connects with people. When a project was critical for the business, she was always the go-to person, as all the VPs trusted her insight and work. Her work is always top-notch, creative, and impactful. What I love most about working with Kyara is her positive energy and collaborative spirit. She’s always ready to jump in with fresh ideas, collaborate in brainstorming sessions, and support the team, no matter how tight the deadlines are. Her professionalism and grace under pressure are truly inspiring.”
Lucia Pickett, Associate Creative Director/Principal Designer, UKG
“Kyara is ambitious, customer-focused and results driven. She can work across different levels of the organization, from individual contributors to C-level, and build credibility along the way through great results and relationship building. She understands the eloquent role words can play in a company in expression, and is great at working with others to help coordinate the success of a company’s verbal expression.”
Erin Smith, Senior Director, Information Experience, Splunk
“Kyara is an exceptional copywriter and an even better creative leader. Her ideas are always bespoke and grounded in strategy. She knows just how to move her audience emotionally without losing sight of the business goal she’s trying to achieve.”
Jolene Nicotina, Associate Creative Director/Principal Copywriter, UKG
“Kyara knows the importance of honest communication with users. Far too often, copy can be complex and technical. Kyara approaches content with the user, a human, in mind. Apart from the technical side, what differentiates Kyara from all communication professionals I know are her values, professionalism and amazing personality. She can humanize communication, making it far easier for users to make a meaningful connection.”
Marta Guerra, Senior User Experience Designer, Amazon