The Buzz webinar series: concept, naming, and identity

The Demand Generation team was looking to drive and nurture quality leads by giving potential customers the opportunity to hear directly from current UKG customers in a new webinar series. They wanted a name and custom identity that would set this series apart from other competitive marketing programs and attract small- and medium-business owners to register.

The Buzz is a double play on the ideas of catching the latest, exciting news while capturing the essence of a casual, engaging 1:1 conversation — the kind you'd have at a coffeeshop with friends or colleagues. I then worked with the design and video production teams to develop a logo and visual identity that would be featured in promotional content and the webinars themselves.

Check out one of the most recent webinars here: https://www.ukg.com/resources/webinar-replay/buzz-coffee-chat-ukg-customers-featuring-ithink-financial.