UKG diversity, equity, inclusion, and belonging (DEI&B) messaging

Diversity, equity, inclusion, and belonging (DEI&B) is not only a must-have for UKG — it's the embodiment of the brand. As the DEI&B team expanded to take on more challenges and make a bigger difference, it was time to update the core brand messaging to reflect their bigger mission and expanded story.

I worked with C-level leadership to craft a new messaging framework, which included a tagline, anthem message, and brand pillars. This messaging is threaded throughout not just UKG's DEI&B initiatives but the entire brand.