UKG Employee Pay email campaign

Senior leadership requested an email campaign to boost usage of UKG Employee Pay by offering the service for free. Our goal was to get 20% of the pilot group of 220 customers to set up this newly offered feature. My design partner and I concepted three options for the first email touchpoint, which would set the tone for the full campaign and allow us to track data and A/B test our message, strategy, template, and more. We positioned the offer as an addition or upgrade to their current services through benefit-oriented language that excites and motivates. We also added two calls to action leading to two versions of the registration page depending on their level of interest.