Citrix.com homepage

It was a pivotal time for Citrix. There was a lot riding on the shift from traditional on-premises deployments to the cloud, and we had to get it right. The first project below is a landing page we created to announce the launch of the new cloud-based Citrix Workspace, which was just as big of a deal to IT admins as it was to the people who would be using it. I partnered with the web strategy lead to engage readers with a fresh, interactive approach, a conversational tone, and simple language that speaks to both audiences.​

It performed so well that it served as a homepage takeover for the month of the announcement. From there on out, I was trusted to lead copywriting initiatives for the main Citrix.com homepage and other high-impact pages. And as a result, we increased engagement, boosted quality leads, and told a more consistent brand story across the site.